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Research Design with Dr. Russell Robinson and Dr. Jessica Broome

Russell Robinson speaks with Jessica Broome, PhD, founder of Southpaw Insights. Southpaw Insights combines quantitative and qualitative research methods that range from traditional to cutting edge.

Russell Robinson speaks with Jessica Broome, PhD, founder of Southpaw Insights. Southpaw Insights combines quantitative and qualitative research methods that range from traditional to cutting edge. In this conversation, Jessica shares her thoughts on how to conduct research from determining the right questions to creating an environment where data is actionable. Also, she shares an tips to help researchers when the data does not align with the customer’s original hypothesis.

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